Parity uses a detailed survey to match athletes to brands that pay for sponsored social media posts. The company has also launched a series of NFTs for players.
Pay equity in women's sports: How the WNBA is playing the long game
Fri Aug 5 , 2022
The WNBA is looking to increase revenues through a mixture of sponsorships and marketing so players like Brittney Griner don’t have to go overseas. ESN FeedsThis post was originally published on this site
