Notre Dame, Oklahoma and the battle over 'Play Like A Champion Today'

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A group led by Lou Holtz acquired the trademark to the expression synonymous with Notre Dame and entered into an exclusive licensing agreement with the Fighting Irish. But Oklahoma — which has its own history with the phrase — isn’t thrilled about it.

A group led by Lou Holtz acquired the trademark to the expression synonymous with Notre Dame and entered into an exclusive licensing agreement with the Fighting Irish. But Oklahoma — which has its own history with the phrase — isn’t thrilled about it.

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