New Big 12 commissioner Brett Yormark aims to rebrand league amid conference realignment, upcoming TV deal

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New Big 12 commissioner Brett Yormark aims to rebrand league amid conference realignment, upcoming TV deal | CBS Sports Headlines

New Big 12 commissioner Brett Yormark aims to rebrand league amid conference realignment, upcoming TV deal

Yormark hopes to use his branding and marketing background to increase the Big 12’s future TV value

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