LeBron James is promoting his son, Bronny, straight from LaVar Ball's playbook… and it appears to be working | CBS Sports Headlines LeBron James is promoting his son, Bronny, straight from LaVar Ball's playbook… and it appears to be working Shortly after a certain LeBron tweet, Bronny was upgraded from … Continue reading LeBron James is promoting his son, Bronny, straight from LaVar Ball's playbook… and it appears to be working